What does it look like under your kitchen sink?

The Problem

If you look under most kitchen sinks you'll find so many mismatched plastic bottles filled with cleaning products. Most of these are used, thrown away and never recycled.

Soka was built around a different question. What if they were worth keeping and we could reduce plastic waste?

How can you start reducing your plastic waste?

The Solution

We started with the two products most households use every single day without thinking about them. Hand soap and dishwasher tablets. Both essential, both almost always packaged in plastic, and both replaced so often that the waste adds up faster than we realise.

We created simple products, made to do their job and look good doing it.