Look under most kitchen sinks.

You'll find a graveyard of plastic bottles. Half-empty. Mismatched. Destined for landfill. Most of them bought with good intentions and replaced before the month was out.

Cleaning products have never been designed for the home they live in. They are functional. They are forgettable. They sit on your counter or under your sink like something to be hidden rather than used.

Soka was built around a different question. What if they were worth keeping?